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Trends in Social Media Use at Pulmonary and Critical Care Conferences FREE TO VIEW

Christopher Carroll; Kristi Bruno; Gabriel Bosslet; Pradeep Ramachandran
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Connecticut Children's Medical Center, Hartford, CT

Chest. 2015;148(4_MeetingAbstracts):21A. doi:10.1378/chest.2265321
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SESSION TITLE: 21st Century Technology

SESSION TYPE: Original Investigation Slide

PRESENTED ON: Wednesday, October 28, 2015 at 08:45 AM - 10:00 AM

PURPOSE: A variety of groups have taken to social media to educate, to market, and to promote causes. The social media platform Twitter has been used as a forum for online discussion at nonmedical and medical conferences. Our goal is to examine trends in social media use by different groups at pulmonary and critical care conferences.

METHODS: We used Symplur metrics to examine the hashtags of three major pulmonary and critical care conferences over the last 2 years: the CHEST Annual Meeting (#CHEST2013 & #CHEST2014), the American Thoracic Society International Conference (#ATS2013 & #ATS2014), and the Society of Critical Care Medicine Congress (#CCC43 & #CCC44).

RESULTS: In the first year, #CHEST2013, #ATS2013 and #CCC43 had an average of 1943 + 800 tweets by 381 + 77 individuals resulting in > 6.6 million views. In the second year, #CHEST2014, #ATS2014 and #CCC44 had a significantly higher average of 4646 + 1423 tweets by 1126 + 803 individuals resulting in > 32.6 million views (p<0.05 for each). Overall, 71% of these tweets were by healthcare providers and 29% were by industry, advocacy groups, organizations or journals in the first year, compared to 65% and 34% respectively in the second year. The mean number of mentions rose significantly between the two years (p<0.05) with healthcare providers increasing from 91 + 54 to 196 + 207 mean mentions and other medical groups increasing from 166 + 88 to 371 + 32 mentions. There were significant differences between conferences in the frequency of tweets by healthcare providers, industry, advocacy groups, organizations and journals. The conference attendance for the three conferences was 21,257 in the first year and 21,064 in the second year.

CONCLUSIONS: There has been substantial growth in Twitter over the last two years at three major pulmonary and critical care conferences with the number of impressions on Twitter far surpassing the number of attendees at each conference. Healthcare providers are a significant contributor and make up significant proportion of tweets, mentions and impressions.

CLINICAL IMPLICATIONS: Conferences should consider making live-tweeting their conferences easier to broaden their reach. Tactics could include meeting app integration with social media, promotion of conference hash tags, showcasing in-session tweets on digital signage, offline tactics such as Twitter user names on name badges, opportunities for in-person meetings, and promotion of social media through traditional communication vehicles before and during the meeting. .

DISCLOSURE: The following authors have nothing to disclose: Christopher Carroll, Kristi Bruno, Gabriel Bosslet, Pradeep Ramachandran

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