A study by Quigley et al25 demonstrated that pulmonologists obtained average scores for “global physician rating” and the other five previously mentioned communication composite items on the Clinician & Group CAHPS when compared with 27 other medical and surgical subspecialty scores. Medical specialties having higher than average scores included infectious disease, rheumatology, and hematology-oncology. Showing respect for patients was noted to be the most important aspect of communication.25 If pulmonologists hope to improve patient satisfaction scores, a dedicated effort to understanding and utilizing survey data is necessary. Providers can use the online CAHPS reporting system to compare their results to benchmarks drawn from national and regional distributions, providing insight into areas that need improvement and opportunities to implement positive change. However, performing an analysis of a practice’s CAHPS data and developing quality improvement initiatives is unlikely to be feasible for all practice members due to time constraints for the busy practicing pulmonologist. Perhaps more practical in the new era of medical practice management is the designation or recruitment of one or two physicians (depending on practice size) with an interest and training in quality improvement. These individuals could best seize the opportunity to assess the available data, design quality improvement initiatives, and, as a result, perhaps increase patient satisfaction, patient recruitment, and practice revenue.