With respect to raising awareness of the Journal and driving traffic to our Web site, we strove to engage new audiences through the special series published in CHEST. Accordingly, in 2011, we introduced a new series entitled “Ahead of the Curve” to offer our readers an edge in anticipating the fast-changing medical environment,4 renamed the “Transparency in Health Care” section “Patient Safety Forum” to more clearly convey the mission of the series to readers, and increased the number of “Point/Counterpoint Editorials” published. Further, the debates begun in the “Point/Counterpoint Editorials” series do not end on the printed page; selected authors from the series participate in an established Journal-sponsored pro/con debate session at the annual CHEST meeting. As outreach to potential authors, we distributed and published the “Top Ten Reasons to Submit to CHEST,” now updated in Figure 2.1 In 2011, CHEST received nearly 3,500 submissions, our largest number to date, with > 60% coming from outside North America. This new record total suggests that we have not merely increased the awareness of the Journal among researchers and authors, but also conveyed its appropriateness as a home for cutting-edge research. We thank all those who submit their work to CHEST; we are grateful to see your best studies and hope that you will continue to see CHEST as an outstanding platform for reaching the respiratory medicine community. Despite the increased number of submissions, we have been able to maintain excellent turnaround times, including average peer-review times from submission to first decision of 15 days and time to final decision of 22 days, and an average time from acceptance to in-press posting online of 2 weeks for original research. Lastly, by harnessing social media platforms such as Facebook (http://www.facebook.com/accpchest) and Twitter (http://twitter.com/accpchest), and by taking advantage of other communication outlets used by the American College of Chest Physicians (ACCP), we can broadcast our offerings to a new segment of readers. Moreover, we believe that our international editions of the Journal (eg, in Brazil, China, India, Italy, the Middle East, and Spain), which reproduce and distribute articles published in CHEST that are deemed of particular importance to specific regions, also contribute to building relationships with our international readership.