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The Successful Outcome Of The Role Of The Mass Media & School Program In The Prevention Of Smoking Amongst Adolescent High School Boys FREE TO VIEW

M. Ishaq, MD*; S.M.I. Khan, MD
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Al-Junaid Hospital, Nowshera, Pakistan


Chest. 2004;126(4_MeetingAbstracts):867S. doi:10.1378/chest.126.4_MeetingAbstracts.867S
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PURPOSE:  Since smoking commence in adolescence the idea is to curb it at this age before it could advance into a much dreadful stage.

METHODS:  In the ongoing project the cessation role of school health & mass media prevention campaign towards adolescent boys, at the raised risk of smoking. A group of students(N= 2000), ages 15-19 years were surveyed yearly for 5 years period at baseline from three institutions i.e,Category A(Cat-A)(n=660,with 29%smoking rate*a, (the control group from a distant region of the district) not involved in either school program/media exposure,Cate-.B(N=755,25%smoking rate) exposed to school program only Cate-.C(n=585),smoking rate27% exposed to both school program & media campaign(incitation for quitting,cessation advises/persuasion media messages).The assessment of smoking tendency had been made from the questionnaire(In the tableType of CategorySmoking frequency /weekReason for smokingSmoking incitation by peers / OR parentsSocio-economic status, Poor*2Study performance in class/schoolCate-A10-12To appear as elders/weak performance at study, Impressed from Industry sponsored sports.do..BothPoor-high*3Cate-B8-10..do..BothPoor-high middle class*3Improving with quittingCate-C9-11..do..Mostly parentsPoor-high middle class*3Significantly improving with quitting

*aExisting smoking population


one/ or both smoking parents(one smoking parent/or other user of smokeless tobacco).


combined annual income equal/or less than the standard for poor living in the under developed countries.


Income as(*2.)/lavish income for living standards in the underdeveloped countries.

) delivered to all the three institutions(with consent from school authorities/parents & keeping all the data confidential).

RESULTS:  Logistic Regression with Odds Ratios for Tripartite Schools revealed significant findings at the end of final term examination, Cat-. A, on an average(OA)further 5%rise in the smoking tendency (OR =1.05, p < .05 ),Cate-B.(OA)3%reduction in smoking pool(OR=.97, p < .001),Cate-C,(OA)5%reduction(OR=.95,p<.001). This outcome reflected the fact that effective media campaigning supported by school health program& follow up interventions towards the growing age group could reduce the smoking habits resulting in the later on reduction in morbidity/mortality outcomes.

CONCLUSION:  In the industry’s strategy cigarette promotional activities are mainly diverted towards adolescent/young adults “the age group to follow industry sponsored activities with enthusiasm”.

CLINICAL IMPLICATIONS:  Media campaign& school health program complement each other in tobacco control program. MIM khan et.al.alj.h.nsr.nwfp pk.

DISCLOSURE:  M. Ishaq, None.

Wednesday, October 27, 2004

12:30 PM- 2:00 PM




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