An important starting point for an author is how to choose the most appropriate journal among 33 available respiratory journals to submit a paper. As was largely presented by Professor Phillip J. Thompson, Editor-in-Chief of Respirology, this selection depends on the nature, standard, and depth of the work, as well as the aspiration of the author, the topicality of the subject, and the quality and performance of the available journal. Professor Thompson strongly encouraged the selection of the highest quality journal and advised tailoring papers to the standards set by the journal. The type of manuscript and its qualities should correspond well with the qualities of the journal. The latter is determined by good citations and impact factor level, the types and quality of the publications, wide recognition and access, good public relationship, and high evaluation by peers and mentors, in addition to the extent of society readership listed on MEDLINE or other search engines. The quality of the journal is also determined by editorial office factors (ease in following the instructions to authors, the availability of electronic submission systems, review process efficiency, constructive criticism of the review, fast-tracking capacity, timeliness of publication (an increasingly important issue!), publishing factors (ie, quality of the technical and layout aspects), and distribution factors (ie, available electronically print format, copyright issues, libraries worldwide, costs, and governance). Particularly for new and young authors, it is especially important to discuss these issues with peers and mentors, to carefully read the instructions to authors, and to read articles in the journal they are selecting before committing to a particular journal.