How determined is our opposition? Consider the fact that in 1998 the tobacco industry spent $6.3 billion on advertising and promotion. The devious strategies used to solicit new smokers and appeal to the already addicted are not new phenomena. In 1926, advertisements for Chesterfield cigarettes pictured a woman encouraging her date to “Blow Some My Way,” intimating that she enjoyed the smoke and possibly that her date might offer her a cigarette. Tobacco moguls shrewdly appraised the American woman’s desire to be slim, and in 1928 introduced the slogan “Reach for a Lucky Instead of a Sweet.” When early reports of health hazards began to appear in the 1950s, cigarette ads began to hint that some brands were more healthful than others. Camels praised the “T Zone Test” as proof that the nose, mouth, and throat will tell the smoker that Camels are milder. In the 1960s, Virginia Slims equated smoking with the struggle for feminine equality. Their pernicious but brilliant and unfortunately successful slogan was, “You’ve Come a Long Way Baby.” These data and many more insights can be found in the Speakers Kit of the CHEST Foundation, available from the ACCP.