The impact of the World Wide Web (WWW) on patient information gathering has been profound and wide reaching, the full implications of which are just beginning to be understood. Since the beginning of our profession, imparting information to patients has been part of our duty as physicians. Therefore, it comes as no surprise that we have become more interested and more concerned regarding the information our patients are seeing while touring the information superhighway. In this issue of CHEST (see page 1301), Croft and Peterson report on the quality of on-line asthma information. They find a rather wide variation in quality and application of medical journalism standards. Furthermore, they confirm a previously established conclusion from the printed medical literature that publications from academic centers do not guarantee quality. The authors also identify the paucity of asthma Web sites exhibiting the best of the WWW technology, including images, animation, and streaming multimedia. For those early adopters of broadband technology, there is a growing recognition that the best of the WWW is yet to come. Broadband technology truly transforms the on-line experience so that interactive-television video conferencing and virtual meetings become a reality.